I had never heard the term until I read the following article from RoadRUNNER magazine when I was at the dealership yesterday.
What is Pay to Play? Zero Motorcycles sells you a bike and you get to unlock its full potential by paying for features that are already part of the bike but that are locked in the software. The price varies from a couple of hundreds of dollars to over a couple of grands. Ouch. If that's the future of motorcycling (or cars), I don't want it.
Here's a pic of the article:
What is Pay to Play? Zero Motorcycles sells you a bike and you get to unlock its full potential by paying for features that are already part of the bike but that are locked in the software. The price varies from a couple of hundreds of dollars to over a couple of grands. Ouch. If that's the future of motorcycling (or cars), I don't want it.
Here's a pic of the article: