2008 was a banner year for scooters, and in 2009 with gas prices low, financing hard to get, and the economy struggling, scooter sales (and motorcycles, RVs, etc) tanked. Big time. As an old guy, I see a lot of similarities in then and now. The Fed is raising interest rates, inflation is taking a big bite out of paychecks, housing has skyrocketed, stocks are declining. Not to be a fear monger, but I see trouble ahead. Unlike 2008, I think people are looking at electric options (cars and trucks) rather than scooters to deal with the gas price situation. Motorcycle/scooter dealers are enjoying a sellers' market, but I don't think that is going to last. Scooters make good sense (monetarily, ecologically, and for better mental health), but are only "practical" transportation in select areas... wide open distances, hot or cold weather, more distracted drivers... seems to me that more of the public would rather spend that discretionary income on electronics and experiences as opposed to a scooter.
Now, I could be way off base here, going by what I see around me. I see there are passionate two wheel riders who will... live to ride, ride to live... but it seems to me that most people just don't get it. I have neighbors who think I'm a half bubble off level because I want to be out on two wheels; I don't get their passion for fishing. But, we have plenty of bait and fishing gear shops around here and not one motorcycle or scooter dealer. It just depends on your passion and what you are willing to do to be able to enjoy it.
I will ride 'till I can't. I will find other areas to cut if riding gets more expensive. If you live around a large college population, you will see plenty of scooters. When they get out of college and get "a real job," do you think their first purchase will be another scooter or a nice car? Mr & Mrs Middle Class, with 2.5 kids, a mortgage, and a lawn, need a minivan or SUV to get their kids to dance lessons and soccer practice... a scooter isn't gonna cut it. Mom getting together with her girlfriends for lunch? Do you think she'll want to mess her hair by wearing a helmet on a scooter? Dad can do his job remotely or has to look "professional" when he gets to work... does a scooter fit into that scenario? A twenty-something going to pick up a new girl for an evening out on a scooter?
Yes, I am putting out some stereotypes, but they get to be stereotypes because of the commonality. I think scooters are great. I think most people could benefit by having one... whether for a short jaunt to the grocery store or an after work ride to blow out the cobwebs. But, I think the general public sees them as a prop from Dumb & Dumber. Just like they see every motorcycle as a death machine. Those of us who ride know they are way off base, but I don't see any change of public perception happening soon (at least in this country).