I agree with the others that it appears to be Belray SuperClean. I love that stuff. Changed the chain on my FZ07 at 25,000 miles. Had never needed adjusting once. Sprockets still like new and inside the front sprocket cover was clean as a pin. With that kind of longevity, and truly zero fling off, I don't see me looking for anything else.
Replaced the chain because the orings had just aged and were becoming very stiff.
Not great stuff for dirt bikes, though. It will collect dirt. I use Motul for the dirt bikes. It flings awful, but I don't care about that on those bikes.