Most manufacturers have added a shipping fee and a shipping surcharge. While the shipping and surcharge fees made sense at the peak of the pandemic, shipping prices have since come down. The shipping and surcharge fees are still there though.
I'll take the Honda GROM as an example because I've owned 4 of them.
A 2013 GROM was $2,999 retail, a 2017 GROM was $3,299, a 2022 GROM was $3,399 (I bought an ABS model so it was $3,600), and now my 2023 GROM ABS is $3,800. In 2022, freight was added at $200 but Honda quickly changed that freight and added a surcharge of $100. The same freight and surcharge was applied to the 2023 model. Initially, if you just factor in the freight, the 2022 GROM was $3,600 and then $3,700 because of the surcharge. The 2023 is now $3,800 with freight and surcharge. That's for the non ABS model. My 2023 GROM ABS was $300 more than my 2022 once fees were factored in ($200 more retail and $100 surcharge I didn't pay on the 2022 because I bought mine in August, 2021). That's steep. But I'm not saying I'm paying too much for a GROM. Honda (and other manufacturers) are trying to make us believe they are keeping prices down when they're not.
So why the gimmick?
I'll take the Honda GROM as an example because I've owned 4 of them.
A 2013 GROM was $2,999 retail, a 2017 GROM was $3,299, a 2022 GROM was $3,399 (I bought an ABS model so it was $3,600), and now my 2023 GROM ABS is $3,800. In 2022, freight was added at $200 but Honda quickly changed that freight and added a surcharge of $100. The same freight and surcharge was applied to the 2023 model. Initially, if you just factor in the freight, the 2022 GROM was $3,600 and then $3,700 because of the surcharge. The 2023 is now $3,800 with freight and surcharge. That's for the non ABS model. My 2023 GROM ABS was $300 more than my 2022 once fees were factored in ($200 more retail and $100 surcharge I didn't pay on the 2022 because I bought mine in August, 2021). That's steep. But I'm not saying I'm paying too much for a GROM. Honda (and other manufacturers) are trying to make us believe they are keeping prices down when they're not.
So why the gimmick?