China keeps on putting out bikes using Japanese engines. Look at CFMoto for example, all of their bikes are clones of Japanese bikes. China will overtake Japan in the long run and push Japan manufacturers into selling premium bikes. Japan will face a lot of competition from European brands in that market. Will customers think of Japanese bikes as premium bikes? May be younger buyers?
Triumph is about to enter the small bike market with the help of Bajaj. While the bikes will be Indian made, Indian made bikes don't carry the same stigma as Chinese made bikes. Plus Royal Enfield is a well established brand with lots and lots of history. So India has some pedigree when it comes to motorcycles. Something China doesn't have. While Royal Enfield is a separate brand, I think their reputation will help Triumph sell bikes.
Triumph will also enter the dirt bike market. It's hard to tell how successful they will be but if one looks at the Ducati story, one will see that the Japanese can be beat at their own game. Ducati entered Moto GP and is now a winning bike. Triumph will race its dirt bike. If they win, they'll sell.
Triumph arguably makes better bikes than BMW. When Triumph enters the small bike market and the dirt bike market, their sales should help them overtake BMW first and then KTM. Yes it will take some work and some time to get to the number of bikes KTM sells but Triumph's reputation is pretty solid, their bike offering keeps getting better. Plus the Fit and finish is better than KTM. Triumph will sell bikes in India (1.4 billion people) with the help of Bajaj who has already taken over distribution from Triumph.
What say you, fellow biker?
Triumph is about to enter the small bike market with the help of Bajaj. While the bikes will be Indian made, Indian made bikes don't carry the same stigma as Chinese made bikes. Plus Royal Enfield is a well established brand with lots and lots of history. So India has some pedigree when it comes to motorcycles. Something China doesn't have. While Royal Enfield is a separate brand, I think their reputation will help Triumph sell bikes.
Triumph will also enter the dirt bike market. It's hard to tell how successful they will be but if one looks at the Ducati story, one will see that the Japanese can be beat at their own game. Ducati entered Moto GP and is now a winning bike. Triumph will race its dirt bike. If they win, they'll sell.
Triumph arguably makes better bikes than BMW. When Triumph enters the small bike market and the dirt bike market, their sales should help them overtake BMW first and then KTM. Yes it will take some work and some time to get to the number of bikes KTM sells but Triumph's reputation is pretty solid, their bike offering keeps getting better. Plus the Fit and finish is better than KTM. Triumph will sell bikes in India (1.4 billion people) with the help of Bajaj who has already taken over distribution from Triumph.
What say you, fellow biker?