God, current marketing trends are so annoying. Much buzzwords. Much slo mo video of "techs" staring romantically in to the screen of their laptop while they toggle a picture of the frame around. Much talk about Triumph's "commitment to the sport".
Commitment? They couldn't be bother to build an engine. They're literally on the same playing field as Chinese copycat's.
But the comments are oooozing poetic compliments. So obviously it works.
Oh, and they settled on black and white plastics. The two colors that age worst than any other on a dirt bike. It really seems like the designers are time deaf
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